{"id":4103,"date":"2020-07-27T09:00:00","date_gmt":"2020-07-27T08:00:00","guid":{"rendered":"http:\/\/beaconrail-import.topleftdesign.com\/?p=4103"},"modified":"2026-08-05T14:00:25","modified_gmt":"2026-08-05T13:00:25","slug":"transformation-of-beacon-continues-with-new-brand-and-website","status":"publish","type":"post","link":"https:\/\/beaconrail-import.topleftdesign.com\/en\/2020\/07\/27\/transformation-of-beacon-continues-with-new-brand-and-website\/","title":{"rendered":"Transformation of Beacon continues with new brand and website"},"content":{"rendered":"\n<div class=\"block-small-banner backend-block\">\n  <picture><source media=\"(max-width: 320px)\" srcset=\"https:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/MOB-banner-small-newspostdefault.jpg 1x,https:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/MOB-banner-small-newspostdefault.jpg 2x\"><source media=\"(max-width: 480px)\" srcset=\"https:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/MOB-banner-small-newspostdefault.jpg 1x,https:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/MOB-banner-small-newspostdefault.jpg 2x\"><source media=\"(max-width: 540px)\" srcset=\"https:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/MOB-banner-small-newspostdefault.jpg 1x,https:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/MOB-banner-small-newspostdefault.jpg 2x\"><source media=\"(max-width: 767px)\" srcset=\"https:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/TAB-banner-small-newspostdefault.jpg 1x,https:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/TAB-banner-small-newspostdefault.jpg 2x\"><source media=\"(max-width: 991px)\" srcset=\"https:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/TAB-banner-small-newspostdefault.jpg 1x,https:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/TAB-banner-small-newspostdefault.jpg 2x\"><source media=\"(max-width: 1440px)\" srcset=\"https:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/banner-small-newspostdefault-scaled.jpg 1x,https:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/banner-small-newspostdefault-scaled.jpg 2x\"><source media=\"(max-width: 1920px)\" srcset=\"https:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/banner-small-newspostdefault-scaled.jpg 1x,https:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/banner-small-newspostdefault-scaled.jpg 2x\"><img decoding=\"async\" class=\"banner-image\" alt=\"\" src=\"https:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/banner-small-newspostdefault-scaled.jpg\" srcset=\"https:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/banner-small-newspostdefault-scaled.jpg 1x, https:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/banner-small-newspostdefault-scaled.jpg 2x\" \/><\/picture>  <div class=\"container\">\n    <h1 class=\"title1\">TRANSFORMATION OF BEACON CONTINUES WITH NEW BRAND AND WEBSITE<\/h1>\n    <svg class=\"lines-link-small\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"33\" height=\"148\" viewBox=\"0 0 33 148\">\n    <g fill=\"none\" fill-rule=\"evenodd\">\n        <g fill=\"#F1C400\" fill-rule=\"nonzero\">\n            <path d=\"M7 0L7 35 0 35 0 0zM20 0L20 48 13 48 13 0zM33 0L33 35 26 35 26 0z\" transform=\"translate(0 20) rotate(-180 16.5 24)\"\/>\n        <\/g>\n        <g>\n            <path fill=\"#F1C400\" d=\"M7 0v80H0V0h7zm13 0v80h-7V0h7zm13 0v80h-7V0h7z\" opacity=\".506\" transform=\"translate(0 20) rotate(-180 16.5 64)\"\/>\n            <path fill=\"#FFF\" d=\"M33 16L16.5 2.557 0 16V0h33v16z\" transform=\"translate(0 20) rotate(-180 16.5 64)\"\/>\n        <\/g>\n    <\/g>\n<\/svg>\n          <a href=\"\/news\">News:<\/a>\n          <\/div>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Beacon, the company offering the broadest UK and European rolling stock solution, launches its new brand identity and website today, Monday 27 July. <br><br>From its offices in Luxembourg and London, Beacon leases nearly 2,000 locomotives, freight wagons and passenger vehicles to train and freight operators across 17 countries <sup>1<\/sup>, offering a unique variety of services. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since 2017 Beacon has been owned by institutional investors advised by JP Morgan Asset Management. In this time Beacon has:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>invested substantially in expanding and updating its fleet <sup>2<\/sup><\/li>\n\n\n\n<li>secured a \u20ac1.45bn equivalent re-financing package<\/li>\n\n\n\n<li>revamped its senior management team <sup>3<\/sup><\/li>\n\n\n\n<li>centralised its operational base in Luxembourg and London<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Beacon CEO, Adam Cunliffe, said:<\/p>\n\n\n\n\n\n<div class=\"block-5050-quote backend-block\">\n  <div class=\"container\">\n    <img decoding=\"async\" class=\"lines-testimonial\" src=\"https:\/\/beaconrail-import.topleftdesign.com\/wp-content\/themes\/beaconrail\/assets\/images\/lines-horizontal-testimonialv3.png\">\n    <div class=\"left\">\n      <img src='https:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/5050-quote-image-adam-relaxed-v2.jpg' srcset='https:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/5050-quote-image-adam-relaxed-v2.jpg 1x, https:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/5050-quote-image-adam-relaxed-v2.jpg 2x' width='700' height='476' alt='' >    <\/div>\n    <div class=\"right\">\n      <img decoding=\"async\" class=\"lines-testimonial-mobile\" src=\"https:\/\/beaconrail-import.topleftdesign.com\/wp-content\/themes\/beaconrail\/assets\/images\/lines-horizontal-testimonial@2x.png\">\n      <div class=\"content\">\n        <p>\u201cWe\u2019re delighted with our new brand identity and website. These are the latest steps in the transformation of Beacon. They reflect the agile and entrepreneurial nature of the services we provide, as we strengthen our position as Europe\u2019s leading lessor of rolling stock to passenger and freight train operators.\u201d<\/p>\n        <hr>\n        <div class=\"info\">\n          <div class=\"text\">\n            <p class=\"name\">Adam Cunliffe<\/p>\n            <p>Chief Executive Officer<\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<figure class=\"wp-block-image size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"71\" src=\"http:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/Beacon-Logo-rgb-pos-HR-300x71.png\" alt=\"New Beacon brand identity\" class=\"wp-image-4279\" srcset=\"https:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/Beacon-Logo-rgb-pos-HR-300x71.png 300w, https:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/Beacon-Logo-rgb-pos-HR-1024x241.png 1024w, https:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/Beacon-Logo-rgb-pos-HR-768x181.png 768w, https:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/Beacon-Logo-rgb-pos-HR-1536x361.png 1536w, https:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/Beacon-Logo-rgb-pos-HR.png 2008w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The new brand identity simplifies the company\u2019s trading name from Beacon Rail Leasing to Beacon <sup>4<\/sup>. It features a distinctive, modern wordmark with an illuminated yellow \u2018O\u2019. This is made of three concentric circles to illustrate the word \u2018beacon\u2019 and suggest parallel railway tracks. The new, mobile responsive website at <a href=\"http:\/\/beaconrail-import.topleftdesign.com\/\">beaconrail.com<\/a> is built on a customised WordPress platform. It showcases Beacon and its services to train and freight operators, industry stakeholders, the media and investors.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Paul Lewis, Head of Brand Strategy at Fellowship <sup>5<\/sup>, said:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cIt\u2019s been a pleasure to work with Beacon to help them refine and communicate their purpose, values and proposition. They now have a distinctive brand identity and contemporary website of a quality to match their ambitions. These new brand assets provide a robust platform for Beacon\u2019s sustained growth and success.\u201d<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>For further information contact:<\/strong><br>Adam Cunliffe, CEO of Beacon.<br>Elizabeth Mircica, General Counsel, Beacon.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Access downloadable images to accompany this story <a href=\"http:\/\/beaconrail-import.topleftdesign.com\/press-area\/\">here<\/a>.<br>Password: B3aC0n-PR3sS#sn3V7y1jd<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Additional notes:<\/strong><br><sup>1<\/sup> Beacon clients include Arriva, Avanti, Crossrail, Rheincargo, Europorte France, Lineas, Leo Express, Abellio, Go-Ahead, First Transpennine Express, First East Coast, VFLI, Takargo, Captrain Spain, Cargo Net, Hector Rail.<br><br><sup>2<\/sup> Recent fleet investments include 15 low emission Hybrid CBD90 shunting locomotives from Clayton Equipment, five Class 803 all electric units from Hitachi\u2019s Newton Aycliffe factory and a fleet of locomotives used by Colas Rail.<br><br><sup>3<\/sup> CEO Adam Cunliffe was previously CCO (UK &amp; Europe) for Genessee &amp; Wyoming Inc. CFO Clara G\u00f3mez-Ferrer Navarra was CFO at Noatum Ports in Spain.<br><br><sup>4<\/sup> The company will continue to be known as Beacon Rail Leasing in formal documents.<br><br><sup>5<\/sup> Fellowship is a strategic design and marketing agency based near Bury St Edmunds in Suffolk, England \u2013 see <a href=\"https:\/\/fellowship.agency\/\" target=\"_blank\" rel=\"noreferrer noopener\">fellowship.agency<\/a> for more branding case studies.<\/p>\n\n\n<div class=\"wp-block-ub-social-share\" id=\"ub-social-share-00e4930c-b9f7-4558-a81f-f8c221220d27\">\n\t\t\t<div class=\"social-share-icons align-icons-left orientation-icons-row\"><a aria-label=\"facebook-logo\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fbeaconrail-import.topleftdesign.com%2Fen%2F2020%2F07%2F27%2Ftransformation-of-beacon-continues-with-new-brand-and-website%2F&amp;title=Transformation%20of%20Beacon%20continues%20with%20new%20brand%20and%20website\" class=\"ub-social-share-facebook-container\" style=\"border-color: #1877f2; background-color: transparent; box-shadow: none; \">\n\t\t\t\t<span class=\"social-share-icon ub-social-share-facebook\" style=\"width: 30px; height: 30px; \"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" style=\"fill:#1877f2\" fill=\"#1877f2\" width=\"20\" height=\"20\" viewbox=\"0 0 264 512\"><path d=\"M76.7 512V283H0v-91h76.7v-71.7C76.7 42.4 124.3 0 193.8 0c33.3 0 61.9 2.5 70.2 3.6V85h-48.2c-37.8 0-45.1 18-45.1 44.3V192H256l-11.7 91h-73.6v229\"><\/path><\/svg><\/span><span style=\"\">share<\/span>\n\t\t\t<\/a><a aria-label=\"twitter-logo\" target=\"_blank\" rel=\"nofollow\" href=\"http:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fbeaconrail-import.topleftdesign.com%2Fen%2F2020%2F07%2F27%2Ftransformation-of-beacon-continues-with-new-brand-and-website%2F&amp;text=Transformation%20of%20Beacon%20continues%20with%20new%20brand%20and%20website\" class=\"ub-social-share-twitter-container\" style=\"border-color: #1d9bf0; background-color: transparent; box-shadow: none; \">\n\t\t\t\t<span class=\"social-share-icon ub-social-share-twitter\" style=\"width: 30px; height: 30px; \"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" style=\"color:#1d9BF0\" fill=\"#1d9BF0\" width=\"20\" height=\"20\" viewbox=\"0 0 24 24\"><path d=\"M18.901 1.153h3.68l-8.04 9.19L24 22.846h-7.406l-5.8-7.584l-6.638 7.584H.474l8.6-9.83L0 1.154h7.594l5.243 6.932ZM17.61 20.644h2.039L6.486 3.24H4.298Z\"><\/path><\/svg><\/span><span style=\"\">tweet<\/span>\n\t\t\t<\/a><a aria-label=\"linkedin-logo\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Fbeaconrail-import.topleftdesign.com%2Fen%2F2020%2F07%2F27%2Ftransformation-of-beacon-continues-with-new-brand-and-website%2F\" class=\"ub-social-share-linkedin-container\" style=\"border-color: #2867b2; background-color: transparent; box-shadow: none; \">\n\t\t\t\t<span class=\"social-share-icon ub-social-share-linkedin\" style=\"width: 30px; height: 30px; \"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" style=\"fill:#2867b2\" fill=\"#2867b2\" width=\"20\" height=\"20\" viewbox=\"0 0 448 512\"><path d=\"M100.3 480H7.4V180.9h92.9V480zM53.8 140.1C24.1 140.1 0 115.5 0 85.8 0 56.1 24.1 32 53.8 32c29.7 0 53.8 24.1 53.8 53.8 0 29.7-24.1 54.3-53.8 54.3zM448 480h-92.7V334.4c0-34.7-.7-79.2-48.3-79.2-48.3 0-55.7 37.7-55.7 76.7V480h-92.8V180.9h89.1v40.8h1.3c12.4-23.5 42.7-48.3 87.9-48.3 94 0 111.3 61.9 111.3 142.3V480z\"><\/path><\/svg><\/span><span style=\"\">share<\/span>\n\t\t\t<\/a><\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Beacon, the company offering the broadest UK and European rolling stock solution, launches its new brand identity and website today, Monday 27 July. From its offices in Luxembourg and London, Beacon leases nearly 2,000 locomotives, freight wagons and passenger vehicles to train and freight operators across 17 countries 1, offering a unique variety of services. &hellip; <a href=\"https:\/\/beaconrail-import.topleftdesign.com\/en\/2020\/07\/27\/transformation-of-beacon-continues-with-new-brand-and-website\/\">Continued<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4103","post","type-post","status-publish","format-standard","hentry","category-uncategorised"],"acf":[],"featured_image_src":null,"author_info":{"display_name":"fellowship","author_link":"https:\/\/beaconrail-import.topleftdesign.com\/en\/author\/fellowship\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Transformation of Beacon continues with new brand and website - We lease passenger and freight rolling stock across Europe<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/beaconrail-import.topleftdesign.com\/en\/2020\/07\/27\/transformation-of-beacon-continues-with-new-brand-and-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transformation of Beacon continues with new brand and website - We lease passenger and freight rolling stock across Europe\" \/>\n<meta property=\"og:description\" content=\"Beacon, the company offering the broadest UK and European rolling stock solution, launches its new brand identity and website today, Monday 27 July. 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