{"id":4523,"date":"2020-07-27T09:00:00","date_gmt":"2020-07-27T08:00:00","guid":{"rendered":"http:\/\/beaconrail-import.topleftdesign.com\/?p=4523"},"modified":"2026-05-15T15:53:50","modified_gmt":"2026-05-15T14:53:50","slug":"la-transformation-de-beacon-se-poursuit-avec-une-nouvelle-marque-et-un-nouveau-site-web","status":"publish","type":"post","link":"http:\/\/beaconrail-import.topleftdesign.com\/fr\/2020\/07\/27\/la-transformation-de-beacon-se-poursuit-avec-une-nouvelle-marque-et-un-nouveau-site-web\/","title":{"rendered":"La transformation de Beacon se poursuit avec une nouvelle marque et un nouveau site web"},"content":{"rendered":"\n<div class=\"block-small-banner backend-block\">\n  <picture><source media=\"(max-width: 320px)\" srcset=\"http:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/MOB-banner-small-newspostdefault.jpg 1x,http:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/MOB-banner-small-newspostdefault.jpg 2x\"><source media=\"(max-width: 480px)\" srcset=\"http:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/MOB-banner-small-newspostdefault.jpg 1x,http:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/MOB-banner-small-newspostdefault.jpg 2x\"><source media=\"(max-width: 540px)\" srcset=\"http:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/MOB-banner-small-newspostdefault.jpg 1x,http:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/MOB-banner-small-newspostdefault.jpg 2x\"><source media=\"(max-width: 767px)\" srcset=\"http:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/TAB-banner-small-newspostdefault.jpg 1x,http:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/TAB-banner-small-newspostdefault.jpg 2x\"><source media=\"(max-width: 991px)\" srcset=\"http:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/TAB-banner-small-newspostdefault.jpg 1x,http:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/TAB-banner-small-newspostdefault.jpg 2x\"><source media=\"(max-width: 1440px)\" srcset=\"http:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/banner-small-newspostdefault-scaled.jpg 1x,http:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/banner-small-newspostdefault-scaled.jpg 2x\"><source media=\"(max-width: 1920px)\" srcset=\"http:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/banner-small-newspostdefault-scaled.jpg 1x,http:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/banner-small-newspostdefault-scaled.jpg 2x\"><img decoding=\"async\" class=\"banner-image\" alt=\"\" src=\"http:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/banner-small-newspostdefault-scaled.jpg\" srcset=\"http:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/banner-small-newspostdefault-scaled.jpg 1x, http:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/banner-small-newspostdefault-scaled.jpg 2x\" \/><\/picture>  <div class=\"container\">\n    <h1 class=\"title1\">LA TRANSFORMATION DE BEACON SE POURSUIT AVEC UNE NOUVELLE MARQUE ET UN NOUVEAU SITE WEB<\/h1>\n    <svg class=\"lines-link-small\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"33\" height=\"148\" viewBox=\"0 0 33 148\">\n    <g fill=\"none\" fill-rule=\"evenodd\">\n        <g fill=\"#F1C400\" fill-rule=\"nonzero\">\n            <path d=\"M7 0L7 35 0 35 0 0zM20 0L20 48 13 48 13 0zM33 0L33 35 26 35 26 0z\" transform=\"translate(0 20) rotate(-180 16.5 24)\"\/>\n        <\/g>\n        <g>\n            <path fill=\"#F1C400\" d=\"M7 0v80H0V0h7zm13 0v80h-7V0h7zm13 0v80h-7V0h7z\" opacity=\".506\" transform=\"translate(0 20) rotate(-180 16.5 64)\"\/>\n            <path fill=\"#FFF\" d=\"M33 16L16.5 2.557 0 16V0h33v16z\" transform=\"translate(0 20) rotate(-180 16.5 64)\"\/>\n        <\/g>\n    <\/g>\n<\/svg>\n          <a href=\"\/fr\/infos\">Infos:<\/a>\n          <\/div>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Beacon, soci\u00e9t\u00e9 proposant la plus large gamme de solutions de mat\u00e9riel roulant au Royaume-Uni et en Europe, lance sa toute nouvelle identit\u00e9 de marque et son nouveau site web aujourd&rsquo;hui, lundi 27 juillet. <br><br>Depuis ses bureaux de Luxembourg et de Londres, Beacon loue pr\u00e8s de 2 000 locomotives, wagons de marchandises et voitures pour passagers aux op\u00e9rateurs de trains de passagers et de marchandises dans 17 pays <sup>1<\/sup>, offrant une vari\u00e9t\u00e9 de services unique. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Depuis 2017, Beacon appartient \u00e0 des investisseurs institutionnels conseill\u00e9s par JP Morgan Asset Management. Depuis, Beacon a :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>lourdement investi dans le d\u00e9veloppement et le renouvellement de sa flotte <sup>2<\/sup><\/li>\n\n\n\n<li>obtenu un forfait de refinancement \u00e9quivalent \u00e0 1,45 Md\u20ac<\/li>\n\n\n\n<li>r\u00e9organis\u00e9 son \u00e9quipe dirigeante <sup>3<\/sup><\/li>\n\n\n\n<li>centralis\u00e9 sa base op\u00e9rationnelle \u00e0 Luxembourg et Londres<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Adam Cunliffe, PDG de Beacon, a d\u00e9clar\u00e9 :<\/p>\n\n\n\n\n\n<div class=\"block-5050-quote backend-block\">\n  <div class=\"container\">\n    <img decoding=\"async\" class=\"lines-testimonial\" src=\"http:\/\/beaconrail-import.topleftdesign.com\/wp-content\/themes\/beaconrail\/assets\/images\/lines-horizontal-testimonialv3.png\">\n    <div class=\"left\">\n      <img src='\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/5050-quote-image-adam-relaxed-v2.jpg' srcset='\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/5050-quote-image-adam-relaxed-v2.jpg 1x, \/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/5050-quote-image-adam-relaxed-v2.jpg 2x' width='700' height='476' alt='' >    <\/div>\n    <div class=\"right\">\n      <img decoding=\"async\" class=\"lines-testimonial-mobile\" src=\"http:\/\/beaconrail-import.topleftdesign.com\/wp-content\/themes\/beaconrail\/assets\/images\/lines-horizontal-testimonial@2x.png\">\n      <div class=\"content\">\n        <p>\u00ab Nous sommes ravis de notre nouvelle identit\u00e9 de marque et de notre nouveau site web. Il s&rsquo;agit des derni\u00e8res \u00e9tapes de la transformation de Beacon. Ils refl\u00e8tent la grande souplesse et la nature entrepreneuriale des services que nous fournissons, en renfor\u00e7ant notre position de premier loueur europ\u00e9en de mat\u00e9riel roulant aux op\u00e9rateurs de trains de passagers et de marchandises. \u00bb<\/p>\n        <hr>\n        <div class=\"info\">\n          <div class=\"text\">\n            <p class=\"name\">Adam Cunliffe<\/p>\n            <p>PDG<\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<figure class=\"wp-block-image size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"71\" src=\"http:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/Beacon-Logo-rgb-pos-HR-300x71.png\" alt=\"New Beacon brand identity\" class=\"wp-image-4279\" srcset=\"http:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/Beacon-Logo-rgb-pos-HR-300x71.png 300w, http:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/Beacon-Logo-rgb-pos-HR-1024x241.png 1024w, http:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/Beacon-Logo-rgb-pos-HR-768x181.png 768w, http:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/Beacon-Logo-rgb-pos-HR-1536x361.png 1536w, http:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/Beacon-Logo-rgb-pos-HR.png 2008w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">La nouvelle identit\u00e9 de marque simplifie le nom commercial de la soci\u00e9t\u00e9 qui passe de Beacon Rail Leasing \u00e0 Beacon <sup>4<\/sup>. Elle pr\u00e9sente un mot-symbole original et moderne avec un \u00ab O \u00bb jaune lumineux. Elle est constitu\u00e9e de trois cercles concentriques qui illustrent le mot \u00ab beacon \u00bb (phare) et sugg\u00e8rent des voies ferr\u00e9es parall\u00e8les. Le nouveau site web mobile r\u00e9actif \u00e0 la page <a href=\"http:\/\/beaconrail-import.topleftdesign.com\/fr\/\">beaconrail.com<\/a> est construit sur une plate-forme WordPress personnalis\u00e9e. Il pr\u00e9sente Beacon et ses services aux op\u00e9rateurs de trains de passagers et de marchandises, aux intervenants du secteur, aux m\u00e9dias et aux investisseurs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Paul Lewis, Responsable de la Strat\u00e9gie de marque chez Fellowship <sup>5<\/sup>, a d\u00e9clar\u00e9 :<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u00ab Cela a \u00e9t\u00e9 un plaisir de travailler avec Beacon pour l\u2019aider \u00e0 affiner et \u00e0 transmettre sa raison d\u2019\u00eatre, ses valeurs et sa proposition. Beacon dispose d\u00e9sormais d\u2019une identit\u00e9 de marque originale et d\u2019un site web moderne de qualit\u00e9 qui correspond \u00e0 ses ambitions. Ces nouveaux \u00e9l\u00e9ments de marque fournissent une plate-forme robuste pour la croissance et la r\u00e9ussite soutenues de Beacon. \u00bb<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pour de plus amples informations, merci de contacter :<\/strong><br>Adam Cunliffe, PDG de Beacon. T: +44 (0) 7967 595335<br>Elizabeth Mircica, Directrice Juridique, Beacon. T: +44 (0) 7769 71 1940<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Notes compl\u00e9mentaires :<\/strong><br><sup>1<\/sup> Parmi les clients de Beacon, citons notamment Arriva, Avanti, Crossrail, Rheincargo, Europorte France, Lineas, Leo Express, Abellio, Go-Ahead, First Transpennine Express, First East Coast, VFLI, Takargo, Captrain Spain, Cargo Net, Hector Rail.<br><br><sup>2<\/sup> Les r\u00e9cents investissements dans la flotte incluent 15 locomotives de man\u0153uvre CBD90 hybrides \u00e0 faibles \u00e9missions de Clayton Equipment, 5 unit\u00e9s enti\u00e8rement \u00e9lectriques Class 803 de l\u2019usine Hitachi de Newton Aycliffe et une flotte de locomotives utilis\u00e9es par Colas Rail.<br><br><sup>3<\/sup> Le PDG Adam Cunliffe \u00e9tait pr\u00e9c\u00e9demment Directeur commercial (Royaume-Uni et Europe) de Genessee &amp; Wyoming Inc. La Directrice des finances Clara G\u00f3mez-Ferrer Navarra \u00e9tait Directrice financi\u00e8re de Noatum Ports en Espagne.<br><br><sup>4<\/sup> La soci\u00e9t\u00e9 continuera \u00e0 figurer sous le nom de Beacon Rail Leasing dans les documents officiels.<br><br><sup>5<\/sup> Fellowship est une agence de conception et de marketing strat\u00e9gique bas\u00e9e pr\u00e8s de Bury St Edmunds dans le Suffolk, Angleterre \u2013 voir <a href=\"https:\/\/fellowship.agency\/\" target=\"_blank\" rel=\"noreferrer noopener\">fellowship.agency<\/a> pour d\u00e9couvrir plus d\u2019\u00e9tudes de cas sur les marques.<\/p>\n\n\n<div class=\"wp-block-ub-social-share\" id=\"ub-social-share-00e4930c-b9f7-4558-a81f-f8c221220d27\">\n\t\t\t<div class=\"social-share-icons align-icons-left orientation-icons-row\"><a aria-label=\"facebook-logo\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=http%3A%2F%2Fbeaconrail-import.topleftdesign.com%2Ffr%2F2020%2F07%2F27%2Fla-transformation-de-beacon-se-poursuit-avec-une-nouvelle-marque-et-un-nouveau-site-web%2F&amp;title=La%20transformation%20de%20Beacon%20se%20poursuit%20avec%20une%20nouvelle%20marque%20et%20un%20nouveau%20site%20web\" class=\"ub-social-share-facebook-container\" style=\"border-color: #1877f2; background-color: transparent; box-shadow: none; \">\n\t\t\t\t<span class=\"social-share-icon ub-social-share-facebook\" style=\"width: 30px; height: 30px; \"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" style=\"fill:#1877f2\" fill=\"#1877f2\" width=\"20\" height=\"20\" viewbox=\"0 0 264 512\"><path d=\"M76.7 512V283H0v-91h76.7v-71.7C76.7 42.4 124.3 0 193.8 0c33.3 0 61.9 2.5 70.2 3.6V85h-48.2c-37.8 0-45.1 18-45.1 44.3V192H256l-11.7 91h-73.6v229\"><\/path><\/svg><\/span><span style=\"\">share<\/span>\n\t\t\t<\/a><a aria-label=\"twitter-logo\" target=\"_blank\" rel=\"nofollow\" href=\"http:\/\/twitter.com\/intent\/tweet?url=http%3A%2F%2Fbeaconrail-import.topleftdesign.com%2Ffr%2F2020%2F07%2F27%2Fla-transformation-de-beacon-se-poursuit-avec-une-nouvelle-marque-et-un-nouveau-site-web%2F&amp;text=La%20transformation%20de%20Beacon%20se%20poursuit%20avec%20une%20nouvelle%20marque%20et%20un%20nouveau%20site%20web\" class=\"ub-social-share-twitter-container\" style=\"border-color: #1d9bf0; background-color: transparent; box-shadow: none; \">\n\t\t\t\t<span class=\"social-share-icon ub-social-share-twitter\" style=\"width: 30px; height: 30px; \"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" style=\"color:#1d9BF0\" fill=\"#1d9BF0\" width=\"20\" height=\"20\" viewbox=\"0 0 24 24\"><path d=\"M18.901 1.153h3.68l-8.04 9.19L24 22.846h-7.406l-5.8-7.584l-6.638 7.584H.474l8.6-9.83L0 1.154h7.594l5.243 6.932ZM17.61 20.644h2.039L6.486 3.24H4.298Z\"><\/path><\/svg><\/span><span style=\"\">tweet<\/span>\n\t\t\t<\/a><a aria-label=\"linkedin-logo\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=http%3A%2F%2Fbeaconrail-import.topleftdesign.com%2Ffr%2F2020%2F07%2F27%2Fla-transformation-de-beacon-se-poursuit-avec-une-nouvelle-marque-et-un-nouveau-site-web%2F\" class=\"ub-social-share-linkedin-container\" style=\"border-color: #2867b2; background-color: transparent; box-shadow: none; \">\n\t\t\t\t<span class=\"social-share-icon ub-social-share-linkedin\" style=\"width: 30px; height: 30px; \"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" style=\"fill:#2867b2\" fill=\"#2867b2\" width=\"20\" height=\"20\" viewbox=\"0 0 448 512\"><path d=\"M100.3 480H7.4V180.9h92.9V480zM53.8 140.1C24.1 140.1 0 115.5 0 85.8 0 56.1 24.1 32 53.8 32c29.7 0 53.8 24.1 53.8 53.8 0 29.7-24.1 54.3-53.8 54.3zM448 480h-92.7V334.4c0-34.7-.7-79.2-48.3-79.2-48.3 0-55.7 37.7-55.7 76.7V480h-92.8V180.9h89.1v40.8h1.3c12.4-23.5 42.7-48.3 87.9-48.3 94 0 111.3 61.9 111.3 142.3V480z\"><\/path><\/svg><\/span><span style=\"\">share<\/span>\n\t\t\t<\/a><\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Beacon, soci\u00e9t\u00e9 proposant la plus large gamme de solutions de mat\u00e9riel roulant au Royaume-Uni et en Europe, lance sa toute nouvelle identit\u00e9 de marque et son nouveau site web aujourd&rsquo;hui, lundi 27 juillet. Depuis ses bureaux de Luxembourg et de Londres, Beacon loue pr\u00e8s de 2 000 locomotives, wagons de marchandises et voitures pour passagers &hellip; <a href=\"http:\/\/beaconrail-import.topleftdesign.com\/fr\/2020\/07\/27\/la-transformation-de-beacon-se-poursuit-avec-une-nouvelle-marque-et-un-nouveau-site-web\/\">Continued<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-4523","post","type-post","status-publish","format-standard","hentry","category-non-classifiee"],"acf":[],"featured_image_src":null,"author_info":{"display_name":"fellowship","author_link":"http:\/\/beaconrail-import.topleftdesign.com\/fr\/author\/fellowship\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La transformation de Beacon se poursuit avec une nouvelle marque et un nouveau site web - We lease passenger and freight rolling stock across Europe<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/beaconrail-import.topleftdesign.com\/fr\/2020\/07\/27\/la-transformation-de-beacon-se-poursuit-avec-une-nouvelle-marque-et-un-nouveau-site-web\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La transformation de Beacon se poursuit avec une nouvelle marque et un nouveau site web - We lease passenger and freight rolling stock across Europe\" \/>\n<meta property=\"og:description\" content=\"Beacon, soci\u00e9t\u00e9 proposant la plus large gamme de solutions de mat\u00e9riel roulant au Royaume-Uni et en Europe, lance sa toute nouvelle identit\u00e9 de marque et son nouveau site web aujourd&rsquo;hui, lundi 27 juillet. Depuis ses bureaux de Luxembourg et de Londres, Beacon loue pr\u00e8s de 2 000 locomotives, wagons de marchandises et voitures pour passagers &hellip; Continued\" \/>\n<meta property=\"og:url\" content=\"http:\/\/beaconrail-import.topleftdesign.com\/fr\/2020\/07\/27\/la-transformation-de-beacon-se-poursuit-avec-une-nouvelle-marque-et-un-nouveau-site-web\/\" \/>\n<meta property=\"og:site_name\" content=\"We lease passenger and freight rolling stock across Europe\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Beacon-Rail-106839331108891\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-27T08:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-15T14:53:50+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/Beacon-Logo-rgb-pos-HR-300x71.png\" \/>\n<meta name=\"author\" content=\"fellowship\" \/>\n<meta name=\"twitter:card\" 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