{"id":4573,"date":"2020-07-27T09:00:00","date_gmt":"2020-07-27T08:00:00","guid":{"rendered":"http:\/\/beaconrail-import.topleftdesign.com\/?p=4573"},"modified":"2026-05-15T15:54:13","modified_gmt":"2026-05-15T14:54:13","slug":"beacon-prosigue-su-transformacion-nueva-identidad-de-marca-y-sitio-web","status":"publish","type":"post","link":"http:\/\/beaconrail-import.topleftdesign.com\/es\/2020\/07\/27\/beacon-prosigue-su-transformacion-nueva-identidad-de-marca-y-sitio-web\/","title":{"rendered":"Beacon prosigue su transformaci\u00f3n: nueva identidad de marca y sitio web"},"content":{"rendered":"\n<div class=\"block-small-banner backend-block\">\n  <picture><source media=\"(max-width: 320px)\" srcset=\"http:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/MOB-banner-small-newspostdefault.jpg 1x,http:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/MOB-banner-small-newspostdefault.jpg 2x\"><source media=\"(max-width: 480px)\" srcset=\"http:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/MOB-banner-small-newspostdefault.jpg 1x,http:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/MOB-banner-small-newspostdefault.jpg 2x\"><source media=\"(max-width: 540px)\" srcset=\"http:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/MOB-banner-small-newspostdefault.jpg 1x,http:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/MOB-banner-small-newspostdefault.jpg 2x\"><source media=\"(max-width: 767px)\" srcset=\"http:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/TAB-banner-small-newspostdefault.jpg 1x,http:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/TAB-banner-small-newspostdefault.jpg 2x\"><source media=\"(max-width: 991px)\" srcset=\"http:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/TAB-banner-small-newspostdefault.jpg 1x,http:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/TAB-banner-small-newspostdefault.jpg 2x\"><source media=\"(max-width: 1440px)\" srcset=\"http:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/banner-small-newspostdefault-scaled.jpg 1x,http:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/banner-small-newspostdefault-scaled.jpg 2x\"><source media=\"(max-width: 1920px)\" srcset=\"http:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/banner-small-newspostdefault-scaled.jpg 1x,http:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/banner-small-newspostdefault-scaled.jpg 2x\"><img decoding=\"async\" class=\"banner-image\" alt=\"\" src=\"http:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/banner-small-newspostdefault-scaled.jpg\" srcset=\"http:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/banner-small-newspostdefault-scaled.jpg 1x, http:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/banner-small-newspostdefault-scaled.jpg 2x\" \/><\/picture>  <div class=\"container\">\n    <h1 class=\"title1\">BEACON PROSIGUE SU TRANSFORMACI\u00d3N: NUEVA IDENTIDAD DE MARCA Y SITIO WEB<\/h1>\n    <svg class=\"lines-link-small\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"33\" height=\"148\" viewBox=\"0 0 33 148\">\n    <g fill=\"none\" fill-rule=\"evenodd\">\n        <g fill=\"#F1C400\" fill-rule=\"nonzero\">\n            <path d=\"M7 0L7 35 0 35 0 0zM20 0L20 48 13 48 13 0zM33 0L33 35 26 35 26 0z\" transform=\"translate(0 20) rotate(-180 16.5 24)\"\/>\n        <\/g>\n        <g>\n            <path fill=\"#F1C400\" d=\"M7 0v80H0V0h7zm13 0v80h-7V0h7zm13 0v80h-7V0h7z\" opacity=\".506\" transform=\"translate(0 20) rotate(-180 16.5 64)\"\/>\n            <path fill=\"#FFF\" d=\"M33 16L16.5 2.557 0 16V0h33v16z\" transform=\"translate(0 20) rotate(-180 16.5 64)\"\/>\n        <\/g>\n    <\/g>\n<\/svg>\n          <a href=\"\/es\/noticias\">Noticias:<\/a>\n          <\/div>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Beacon, la empresa que ofrece la mayor variedad de soluciones de material rodante en el Reino Unido y el resto de Europa, lanza hoy, lunes 27 de julio, su nueva identidad de marca y sitio web. <br><br>Desde sus sedes en Luxemburgo y Londres, Beacon arrienda un n\u00famero aproximado de 2.000 locomotoras, vagones y veh\u00edculos de pasajeros a operadores de trenes de viajeros y de mercanc\u00edas de 17 pa\u00edses <sup>1<\/sup>, prestando a su vez una variedad de servicios inigualable. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desde 2017, Beacon es propiedad de inversores institucionales que cuentan con el asesoramiento de J.P. Morgan Asset Management. En este periodo de tiempo, Beacon:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ha realizado importantes inversiones destinadas a ampliar y actualizar su flota <sup>2<\/sup><\/li>\n\n\n\n<li>ha obtenido un paquete de refinanciaci\u00f3n valorado en 1.450 millones de euros<\/li>\n\n\n\n<li>ha renovado su equipo de alta direcci\u00f3n <sup>3<\/sup><\/li>\n\n\n\n<li>ha centralizado su base de operaciones en Luxemburgo y Londres<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Adam Cunliffe, director ejecutivo de Beacon, ha comentado:<\/p>\n\n\n\n\n\n<div class=\"block-5050-quote backend-block\">\n  <div class=\"container\">\n    <img decoding=\"async\" class=\"lines-testimonial\" src=\"http:\/\/beaconrail-import.topleftdesign.com\/wp-content\/themes\/beaconrail\/assets\/images\/lines-horizontal-testimonialv3.png\">\n    <div class=\"left\">\n      <img src='\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/5050-quote-image-adam-relaxed-v2.jpg' srcset='\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/5050-quote-image-adam-relaxed-v2.jpg 1x, \/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/5050-quote-image-adam-relaxed-v2.jpg 2x' width='700' height='476' alt='' >    <\/div>\n    <div class=\"right\">\n      <img decoding=\"async\" class=\"lines-testimonial-mobile\" src=\"http:\/\/beaconrail-import.topleftdesign.com\/wp-content\/themes\/beaconrail\/assets\/images\/lines-horizontal-testimonial@2x.png\">\n      <div class=\"content\">\n        <p>\u00abEstamos encantados con la nueva identidad de marca y el nuevo sitio web. Ambas iniciativas representan los \u00faltimos pasos del proceso de transformaci\u00f3n de Beacon. Son un reflejo de la agilidad y el car\u00e1cter emprendedor de los servicios que ofrecemos, siempre en nuestro af\u00e1n por fortalecer nuestra posici\u00f3n como empresa europea l\u00edder en el arrendamiento de material rodante a operadores de trenes de viajeros y mercanc\u00edas\u00bb.<\/p>\n        <hr>\n        <div class=\"info\">\n          <div class=\"text\">\n            <p class=\"name\">Adam Cunliffe<\/p>\n            <p>Director Ejecutivo<\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/div>\n\n\n<figure class=\"wp-block-image size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"71\" src=\"http:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/Beacon-Logo-rgb-pos-HR-300x71.png\" alt=\"New Beacon brand identity\" class=\"wp-image-4279\" srcset=\"http:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/Beacon-Logo-rgb-pos-HR-300x71.png 300w, http:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/Beacon-Logo-rgb-pos-HR-1024x241.png 1024w, http:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/Beacon-Logo-rgb-pos-HR-768x181.png 768w, http:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/Beacon-Logo-rgb-pos-HR-1536x361.png 1536w, http:\/\/beaconrail-import.topleftdesign.com\/wp-content\/uploads\/2020\/07\/Beacon-Logo-rgb-pos-HR.png 2008w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">La nueva identidad de marca simplifica el nombre comercial de la empresa, que pasa de Beacon Rail Leasing a Beacon <sup>4<\/sup>. Incorpora una marca denominativa moderna y caracter\u00edstica con una \u00abO\u00bb amarilla iluminada. Se compone de tres c\u00edrculos conc\u00e9ntricos que ilustran la palabra \u00abbeacon\u00bb y sugieren v\u00edas f\u00e9rreas paralelas. El nuevo sitio web <a href=\"http:\/\/beaconrail-import.topleftdesign.com\/es\/\">beaconrail.com<\/a>, de c\u00f3moda navegaci\u00f3n desde tel\u00e9fonos m\u00f3viles, ha sido creado en una plataforma WordPress personalizada. Muestra la empresa y los servicios que presta a operadores de trenes de viajeros y de mercanc\u00edas, teniendo igualmente cabida las partes interesadas de la industria, los medios de comunicaci\u00f3n y los inversores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Paul Lewis, jefe de estrategia de marca de Fellowship <sup>5<\/sup>, ha manifestado:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u00abHa sido un placer colaborar con Beacon y ayudarles a pulir y comunicar su misi\u00f3n, valores y propuesta de valor. Ahora cuentan con una identidad de marca caracter\u00edstica y un sitio web moderno con una calidad a la altura de sus aspiraciones. Estos nuevos activos de marca suponen una s\u00f3lida plataforma para el crecimiento sostenible y el \u00e9xito de Beacon\u00bb.<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Para m\u00e1s informaci\u00f3n, p\u00f3ngase en contacto con:<\/strong><br>Adam Cunliffe, director ejecutivo de Beacon. T: +44 (0) 7967 595335<br>Elizabeth Mircica, directora jur\u00eddica de Beacon. T: +44 (0) 7769 71 1940<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Notas adicionales:<\/strong><br><sup>1<\/sup> Entre los clientes de Beacon figuran Arriva, Avanti, Crossrail, Rheincargo, Europorte France, Lineas, Leo Express, Abellio, Go-Ahead, First Transpennine Express, First East Coast, VFLI, Takargo, Captrain Espa\u00f1a, Cargo Net y Hector Rail.<br><br><sup>2<\/sup> Entre las recientes inversiones de flota se incluyen 15 locomotoras de maniobras Hybrid CBD90 de bajas emisiones, cinco unidades el\u00e9ctricas clase 803 procedentes de la planta Newton Aycliffe de Hitachi y una flota de locomotoras utilizadas por Colas Rail.<br><br><sup>3<\/sup> El director ejecutivo, Adam Cunliffe, ocup\u00f3 previamente el cargo de director comercial (para Reino Unido y resto de Europa) en Genessee &amp; Wyoming Inc. La directora financiera, Clara G\u00f3mez-Ferrer Navarra, desempe\u00f1\u00f3 id\u00e9ntico cargo en Noatum Ports en Espa\u00f1a.<br><br><sup>4<\/sup> La empresa seguir\u00e1 apareciendo en los documentos formales como Beacon Rail Leasing.<br><br><sup>5<\/sup> Fellowship es un estudio de dise\u00f1o estrat\u00e9gico y marketing con sede en los alrededores de Bury St Edmunds, Suffolk, Inglaterra \u2013 visite <a href=\"https:\/\/fellowship.agency\/\" target=\"_blank\" rel=\"noreferrer noopener\">fellowship.agency<\/a> para conocer m\u00e1s estudios de casos de branding.<\/p>\n\n\n<div class=\"wp-block-ub-social-share\" id=\"ub-social-share-00e4930c-b9f7-4558-a81f-f8c221220d27\">\n\t\t\t<div class=\"social-share-icons align-icons-left orientation-icons-row\"><a aria-label=\"facebook-logo\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=http%3A%2F%2Fbeaconrail-import.topleftdesign.com%2Fes%2F2020%2F07%2F27%2Fbeacon-prosigue-su-transformacion-nueva-identidad-de-marca-y-sitio-web%2F&amp;title=Beacon%20prosigue%20su%20transformaci%C3%B3n%3A%20nueva%20identidad%20de%20marca%20y%20sitio%20web\" class=\"ub-social-share-facebook-container\" style=\"border-color: #1877f2; background-color: transparent; box-shadow: none; \">\n\t\t\t\t<span class=\"social-share-icon ub-social-share-facebook\" style=\"width: 30px; height: 30px; \"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" style=\"fill:#1877f2\" fill=\"#1877f2\" width=\"20\" height=\"20\" viewbox=\"0 0 264 512\"><path d=\"M76.7 512V283H0v-91h76.7v-71.7C76.7 42.4 124.3 0 193.8 0c33.3 0 61.9 2.5 70.2 3.6V85h-48.2c-37.8 0-45.1 18-45.1 44.3V192H256l-11.7 91h-73.6v229\"><\/path><\/svg><\/span><span style=\"\">share<\/span>\n\t\t\t<\/a><a aria-label=\"twitter-logo\" target=\"_blank\" rel=\"nofollow\" href=\"http:\/\/twitter.com\/intent\/tweet?url=http%3A%2F%2Fbeaconrail-import.topleftdesign.com%2Fes%2F2020%2F07%2F27%2Fbeacon-prosigue-su-transformacion-nueva-identidad-de-marca-y-sitio-web%2F&amp;text=Beacon%20prosigue%20su%20transformaci%C3%B3n%3A%20nueva%20identidad%20de%20marca%20y%20sitio%20web\" class=\"ub-social-share-twitter-container\" style=\"border-color: #1d9bf0; background-color: transparent; box-shadow: none; \">\n\t\t\t\t<span class=\"social-share-icon ub-social-share-twitter\" style=\"width: 30px; height: 30px; \"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" style=\"color:#1d9BF0\" fill=\"#1d9BF0\" width=\"20\" height=\"20\" viewbox=\"0 0 24 24\"><path d=\"M18.901 1.153h3.68l-8.04 9.19L24 22.846h-7.406l-5.8-7.584l-6.638 7.584H.474l8.6-9.83L0 1.154h7.594l5.243 6.932ZM17.61 20.644h2.039L6.486 3.24H4.298Z\"><\/path><\/svg><\/span><span style=\"\">tweet<\/span>\n\t\t\t<\/a><a aria-label=\"linkedin-logo\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=http%3A%2F%2Fbeaconrail-import.topleftdesign.com%2Fes%2F2020%2F07%2F27%2Fbeacon-prosigue-su-transformacion-nueva-identidad-de-marca-y-sitio-web%2F\" class=\"ub-social-share-linkedin-container\" style=\"border-color: #2867b2; background-color: transparent; box-shadow: none; \">\n\t\t\t\t<span class=\"social-share-icon ub-social-share-linkedin\" style=\"width: 30px; height: 30px; \"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" style=\"fill:#2867b2\" fill=\"#2867b2\" width=\"20\" height=\"20\" viewbox=\"0 0 448 512\"><path d=\"M100.3 480H7.4V180.9h92.9V480zM53.8 140.1C24.1 140.1 0 115.5 0 85.8 0 56.1 24.1 32 53.8 32c29.7 0 53.8 24.1 53.8 53.8 0 29.7-24.1 54.3-53.8 54.3zM448 480h-92.7V334.4c0-34.7-.7-79.2-48.3-79.2-48.3 0-55.7 37.7-55.7 76.7V480h-92.8V180.9h89.1v40.8h1.3c12.4-23.5 42.7-48.3 87.9-48.3 94 0 111.3 61.9 111.3 142.3V480z\"><\/path><\/svg><\/span><span style=\"\">share<\/span>\n\t\t\t<\/a><\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Beacon, la empresa que ofrece la mayor variedad de soluciones de material rodante en el Reino Unido y el resto de Europa, lanza hoy, lunes 27 de julio, su nueva identidad de marca y sitio web. Desde sus sedes en Luxemburgo y Londres, Beacon arrienda un n\u00famero aproximado de 2.000 locomotoras, vagones y veh\u00edculos de &hellip; <a href=\"http:\/\/beaconrail-import.topleftdesign.com\/es\/2020\/07\/27\/beacon-prosigue-su-transformacion-nueva-identidad-de-marca-y-sitio-web\/\">Continued<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-4573","post","type-post","status-publish","format-standard","hentry","category-sin-categorizar"],"acf":[],"featured_image_src":null,"author_info":{"display_name":"fellowship","author_link":"http:\/\/beaconrail-import.topleftdesign.com\/es\/author\/fellowship\/"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Beacon prosigue su transformaci\u00f3n: nueva identidad de marca y sitio web - We lease passenger and freight rolling stock across Europe<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/beaconrail-import.topleftdesign.com\/es\/2020\/07\/27\/beacon-prosigue-su-transformacion-nueva-identidad-de-marca-y-sitio-web\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beacon prosigue su transformaci\u00f3n: nueva identidad de marca y sitio web - We lease passenger and freight rolling stock across Europe\" \/>\n<meta property=\"og:description\" content=\"Beacon, la empresa que ofrece la mayor variedad de soluciones de material rodante en el Reino Unido y el resto de Europa, lanza hoy, lunes 27 de julio, su nueva identidad de marca y sitio web. 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